Embedded Files
Other industries and places we are applying our analytical methods
Our broader analytical foundation spans workplace strategy, consumer brands, and academic research — the same commitment to rigorous, bespoke analysis, applied to your sport.
Our broader analytical foundation spans workplace strategy, consumer brands, and academic research — the same commitment to rigorous, bespoke analysis, applied to your sport.
A significant part of that foundation is language technology. We build and fine-tune language models — AI systems trained to read and generate human language — to turn unstructured text (employee comments, customer reviews, open-ended survey responses) into structured insight. Where real data is too limited, too sensitive, or too slow to collect, we generate synthetic data instead: artificial datasets engineered to mirror the statistical patterns of the real thing, so a model can still be built and tested without waiting on data collection. It's the same rigor that powers our sports work, aimed at a different kind of dataset.
How ORRO used AI and text analytics to uncover consumer insights hiding in plain sight
How ORRO helped turn post-conference feedback into a clear action plan for an economic development conference in New Zealand
"More consumers are turning to energy drinks to fuel their day, using it as a replacement for coffee, alcohol or sports drinks. Celsius estimates that 32% of people are drinking energy beverages more often because they're consuming them across additional occasions."
- John Fieldly CEO of Celsius Holdings
Page updated
Report abuse